Company: Creek and River Global's headquarter is based in Japan. They create multiple applications, one of them being Juristerra, a platform in helping clients find lawyers.
Goal: In order to increase website views and sign ups, our website will solve user's problem of confusion when reading and navigating our website by giving them a clear goal of what we do and easy-to-use experience.
Role: UX/UI Designer
The goal was to increase website views and sign-ups by providing a clear goal of what we do and easy-to-use experience. I interviewed people, analyzed data, and conducted remote user testing. I concluded that users were having trouble navigating our website as well as figuring out what we do as a company.
I analyzed Google Analytics and Smartlook data. With Google Analytics, I was able to see how many users are returning, how many are new, where they're viewing our site from, what type of devices they're using, etc. With Smartlook, I was able to analyze hotspots and watch videos of where users are clicking, scrolling, etc. I also created a competitive analysis of our competitors to understand where in the market we stand and market gaps. I also got the chance to interview people to create personas that fit.
Based on the collected data from Smartlook, Google Analytics, and interviewing people, I was able to find the pain points of our website. Through the process, I discovered that people had trouble figuring out what we do since there were too many complicated wordings that not everyone would understand, except maybe an attorney. I then created "How Might We" questions based on people's data. How might we tell our story and goal across to users on our website?
I then brainstormed ideas to see what possible solutions I could come up with. I started scribbling notes, drawing designs, creating post-it notes, etc. I came up with a solution that we needed to break down our navigation so users can find information easily. For example, our "Services" doesn't explain what we do, it just showcases what area of law we support. Another problem I came across when discussing with people was that they weren't sure what features we provide would be beneficial to them. (i.e. Why would they want to use us compared to other competitors?) Therefore, in conclusion, why would they want to sign up if they weren't sure what we do or why they should use our platform.
I then started designing wireframes and prototyping them out based on feedback. After I finished prototyping them out using Invisionapp, I remotely user tested the prototypes on Maze. I got a lot of feedback and was able to see hotspots where users click based on mission goals. I was also able to notice what was not clear to the user, how long it took them to finish the mission goal, etc. and reiterate the designs.
I learned that remote user testing was also beneificial and can help guide me in the right direction.